@matigo I do think there is a lot to be said for POSSE and the Indieweb idea. The problem is that at the moment it remains very geeky. A bit like blogging before Blogger and WP came along and offered to do everything under the hood.
There is definitely scope for people to make Indieweb as easy as those others. I'm currently paying 96 euros a year for a hosted Known website and the package isn't all that great.
// @lukasros