I've been spending a little time (after a very busy period) bringing some more of the old stuff over here to the new shiny. Looking at posts from 12 years ago -- how time flies -- is bittersweet, but I'm not here to dwell. I'm here to point to a glorious piece from Paul Ford [ftrain.com], which I'm very happy to say is still up.
Of course, you don't arrive at a morally profound motto like “don't be evil” without some serious thought. Here are some of the mottoes that Google tried out and rejected:
- Google! Dance with the devil, but go home before it gets serious.
- Google! We won't commit genocide in most circumstances.
- Google! Don't eat no babies.
- Google! We could do good, but we're like, whoa.
- Google! Begone, demon!
I laughed the first time. And I'm still laughing. Especially when you know what Google has become.