Among all these classes of professionals, all these institutions, that whole superstructure of US politics built around two balanced sides, there will be a tidal pull to normalize this election, to make it Coca-Cola versus Pepsi instead of Coca-Cola versus sewer water.

"Among all these classes of professionals, all these institutions, that whole superstructure of US politics built around two balanced sides, there will be a tidal pull to normalize this election, to make it Coca-Cola versus Pepsi instead of Coca-Cola versus sewer water."

Why the media will lift Trump up and tear Clinton down - Vox [vox.com]

Sad to relate, the piece is probably spot on.